SM Entertainment’s Virtual Artist nævis Set to Debut in September 2024

SM Entertainment, one of South Korea’s leading entertainment agencies, is gearing up to introduce their first-ever virtual artist, nævis, to the world. nævis, who hails from the aespa universe, has been instrumental in bridging the gap between the physical and digital realms through the Power of Source (P.O.S) system.

With a highly anticipated debut scheduled for September 2024, SM Entertainment aims to make a significant impact on the K-pop industry by bringing nævis from the digital world of Kwangya into reality. The virtual artist has already captured the attention of fans with her pivotal role in connecting the aespa avatars, known as “aes,” with their real-world counterparts in unique ways.

In a recent teaser release, SM Entertainment announced nævis’s imminent debut, signaling her transition from the digital realm to the real world next month. Equipped with advanced technology and an AI-generated voice, nævis is poised to engage across various platforms and media, expanding her IP universe through webtoons, music, games, merchandising, brand collaborations, and more.