Qatar Airways has recently announced a strategic collaboration with Google Cloud, aiming to enhance the customer experience for its passengers. Leveraging Google Cloud’s advanced data analytics, artificial intelligence (AI), and machine learning (ML) solutions, the partnership seeks to gain deeper insights from Qatar Airways’ extensive customer data.
With a customer base of 18.5 million passengers across 150 destinations in 2022, Qatar Airways generates a substantial amount of data. By utilizing Google Cloud’s powerful tools, including BigQuery and Vertex AI, the airline’s digital transformation unit aims to harness this data to deliver personalized travel experiences tailored to individual passenger needs, preferences, and travel history.
The collaboration also involves Qatar Airways adopting Google Cloud’s state-of-the-art technology. This move ensures that the airline’s data remains in-country, allowing for innovative AI and ML applications without concerns about data residency.
Srinivasan, a key executive at Qatar Airways, emphasized the importance of having a Cloud presence in Qatar, enabling the airline to leverage AI and ML tools effectively. Ghassan Kosta, Qatar Country Manager at Google Cloud, highlighted that these tools empower businesses to make intelligent, real-time decisions and offer personalized experiences. He further noted that Qatar Airways, renowned for its Qatari hospitality, can now provide passengers with tailored travel recommendations, akin to having a personal travel agent.
Beyond customer experience enhancements, Qatar Airways and Google Cloud will explore additional collaboration opportunities. These include using cloud tools to optimize costs, streamline operations, and drive further efficiency. Notably, sustainability is a core focus of Qatar Airways’ digital transformation strategy. The airline plans to utilize Google Cloud, known as the cleanest cloud in the industry, to implement new programs supporting its sustainability goals by 2030.