Huawei, a leading technology company, is spearheading a transformative revolution in the film and TV industry with its artificial intelligence-generated content (AIGC). Leveraging the power of the cloud, Huawei’s AIGC applications are reshaping the way digital content is produced and edited. By harnessing generative AI models, the company aims to revolutionize the production and consumption of video content.
According to estimates, by 2030, 90% of content will be generated by AI, and the media and entertainment industry is at the forefront of this innovation. Huawei Cloud Media Services President, Jamy Lyu, highlights the shift from traditional media to user-generated content as a key driver of this transformation.
Huawei’s AI video translation technology is a prime example of the company’s efforts to make popular Chinese content accessible to a global audience. This groundbreaking technology can reproduce the original sounds and tones of characters from movies or TV shows and replicate them in multiple languages, significantly reducing translation time from months to mere days. Furthermore, Huawei’s AI-powered translation overcomes the challenge of syncing facial expressions and lip movements with dubbed dialogue, ensuring a seamless viewing experience.
Animation production, known for its time-consuming nature, is also being revolutionized by Huawei’s generative AI. The company’s AI-to-animation conversion capability drastically reduces production time, allowing intricate character details and motions to be reproduced in animation within days instead of months. This technology has already garnered recognition, with a short film converted from a real-person video winning the Best Film award at the 14th Beijing International Film Festival AIGC Short Film Section.
In addition to animation, Huawei’s AI is making waves in the realm of virtual humans. Collaborating with news publication MetaStudio, Huawei Cloud is creating virtual avatars for journalists, enabling the presentation of news content in a more diverse and engaging manner. The use of AI-infused video production saves time and effort, freeing journalists to focus on storytelling. The technology also supports modeling for complex scenarios, such as walking and holding objects, with virtual humans capable of expressing emotions and speaking multiple languages with remarkable accuracy.