Digital transformation continues to be a top priority for business leaders in 2024, driven by the rapid evolution of technology, the demand for hybrid and remote working, and the increasing risk of cyber-attacks on legacy systems. However, many companies still struggle to navigate the path to success, with as many as 70% of transformation projects failing. The prevailing attitude that transformation should be approached solely from a technological standpoint is a key reason for this failure rate.
To ensure a smoother digital transformation journey, companies must recognize the importance of the human element in the process. Understanding the unique needs, motivations, and behaviors of employees, customers, and other stakeholders is crucial for success. Merely updating technology or migrating processes to the cloud is not enough; a people-first approach is necessary.
The starting point for digital transformation should always be the people it will benefit, whether they are customers, partners, or employees. Clear goals that align with business outcomes and user needs should be established, with technology serving as the means to achieve those goals. Research, including direct conversations with users and data analytics, can provide valuable insights into pain points and inefficiencies in current technology, guiding businesses towards setting clearer company goals and making more strategic decisions.
While some larger organizations may have the resources to manage digital transformation internally, seeking support from a digital transformation partner often makes more sense. Finding the right partner who understands both the business and user needs is crucial. It is essential to focus on the desired outcome, the people involved, change management skills, and the partner’s experience, expertise, and budget.