Berlin, Germany – At the IFA 2024 exhibition, Changhong, a prominent player in China’s home appliance industry, showcased its entire suite of AI-driven appliances, marking a significant step towards expanding its global influence. The event, held in Berlin, unveiled Changhong’s latest achievements in AI technology, demonstrating the company’s commitment to innovation and consumer-centric products.
Leading the charge in global innovation, Changhong introduced the Canghai Intelligent Agent AI TV and the Changhong AI Large Model for white goods. The AI TV boasts voice conversation capabilities, independent thinking, and continuous learning, enhancing user interactions. The Changhong AI Large Model seamlessly integrates into household devices such as refrigerators, washing machines, dryers, and air conditioners, optimizing their performance based on specific needs.
During the exhibition, Changhong’s CHiQ Xingbo Series received the Extraordinary Audio-Visual Experiences Gold Award at the Global Product Technology Innovation Awards. This recognition highlights Changhong’s expertise in enhancing consumer experiences through superior technical performance. Additionally, CHiQ, Changhong’s premium brand, was honored with the Smart Home Appliance Brand Award, showcasing the company’s commitment to eco-friendly practices and a sustainable industrial chain.
In a significant moment for sports marketing, CHiQ announced its continued partnership with the FIS World Cup Events and the German Ski Association. Two-time Olympic skiing champion Andreas Wellinger was named the brand’s ambassador, further strengthening CHiQ’s marketing efforts and expanding its presence in Europe and key markets.
Despite global market challenges, Changhong has demonstrated resilience by integrating AI technology with consumer aspirations, resulting in a surge of over 23% year-on-year in overseas home appliance revenue from January to July 2024. The company’s focus on delivering innovative and functional products has contributed to its performance milestones in TV, refrigerators, washing machines, and air conditioning lines.
With a commitment to innovation, sustainability, and inclusiveness, Changhong plans to intensify its R&D investments, aiming to provide an intelligent lifestyle for households worldwide.